Privacy Policy

Effective date: August 10, 2026

This Privacy Policy explains how MB3 Group LLC ("we", "us", or "our") collects, uses, and protects your information. It applies to our website, our software platform, and any text (SMS) messaging program we operate. We provide software that lets cleaning and home-service businesses manage their operations and communicate with their own customers, and we send certain messages on behalf of those businesses.

1. Information we collect

• Contact information — name, phone number, email address, and service address.
• Account and service data — appointments, bookings, service history, and messages you exchange with a business that uses our platform.
• Consent records — whether and when you opted in to receive text messages, and any opt-out requests.
• Technical data — device, browser, and log information when you use our website or platform.

2. How we use your information

• To provide, schedule, and manage the services you requested from a business on our platform.
• To send appointment confirmations, reminders, service status updates, and to respond to your questions.
• To operate, maintain, secure, and improve our platform.
• To comply with legal obligations.

3. SMS / text messaging program

When you opt in, we send transactional and customer-care text messages (for example, appointment confirmations, reminders, "service provider on the way" and completion updates, and replies to your questions) on behalf of the business you hired. You opt in through that business's booking or registration flow, by texting the business number, or by otherwise providing express consent.

• Message frequency varies based on your activity and appointments.
• Message and data rates may apply.
• Consent is not a condition of purchase.
• To stop messages, reply STOP at any time. To resubscribe, reply START.
• For help, reply HELP or contact us using the details below.

The only parties with whom mobile information may be shared are the service providers that help us deliver the messaging service (such as our messaging platform and telecommunications carriers), strictly to the extent needed to transmit the messages you asked to receive. These providers are not permitted to use your mobile information for their own marketing or promotional purposes.

4. How we share information

We share information only as needed to run the service: with the business you hired (so it can serve you), and with service providers acting on our behalf (such as hosting, messaging, and payment providers) under confidentiality obligations. We may also disclose information when required by law. As stated above, text messaging originator opt-in data and consent are excluded from any sharing and are not shared with any third parties.

5. Analytics, advertising measurement, and error monitoring

We use Google Analytics to understand how visitors find and use our public website. It sets a first-party cookie (_ga) so that repeat visits from the same browser are counted as one visitor rather than several, and so that we can tell how many people who read a page go on to start a trial. We use it to measure our own website only. Google Analytics is configured here with all advertising features switched off: we do not send your data to Google for advertising, ad personalisation or audience building, and we do not use Google Signals. It does not run on the signed-in application, apart from recording that a signup was completed.

We use Sentry to be told when the application crashes, so we can fix it. Sentry receives technical error information — the error message, the location in our code, and the browser or server environment. It is configured not to collect personal information.

We use the Meta pixel to measure our advertising. Meta Platforms receives an event when you view a page of our public website (PageView), when you read the pricing page (ViewContent), when you open the signup form (InitiateCheckout), and when an account is created (StartTrial). Unlike Google Analytics above, this does hand Meta an advertising identifier — that is what makes an ad measurable, and we would rather say so plainly than run it quietly. It does not run on the signed-in application: the only signed-in page it touches is the signup form itself, and it never receives the name, address, or any identifier of a customer of a cleaning business using our platform.

We rely on our legitimate interest in operating and improving the service (LGPD art. 7º, IX). You can opt out of Google Analytics on every website, including this one, by installing Google's opt-out browser add-on. You may also write to contact@agendalimpa.com and we will exclude your usage from these measurements.

6. Data retention

We keep information for as long as the business you hired keeps its account with us, and for as long as we need it to meet legal, accounting, or reporting requirements. Rather than describe this in general terms, here is what actually happens to your information on our platform:

• When a business removes a customer record from its lists, that record is hidden, not erased. It remains in our database so the removal can be undone, and it keeps the contact details, service history, messages, invoices, and receipts associated with it.
• Photos taken during a service — which can include photos of the inside of a home — are kept while the business's account is active. They are not removed when a customer record is hidden.
• We keep an internal record of changes made on the platform, so that a business can see what was created, edited, or removed and by whom. Those entries can contain contact details as they were at the time of the change.
• If a business's subscription is cancelled and not resumed, then after at least 15 days its properties and appointments are hidden and the service photos are permanently deleted. This runs as a once-daily job, so the removal happens on the first daily run after the fifteenth day. If the business subscribes again before then, the countdown stops and nothing is removed. Customer records and invoices are kept either way, so that unpaid invoices stay visible and a business that comes back does not lose its customer list.
• Information can persist in database backups for a period after it is removed from the live system, and is cleared as those backups age out.
• Our payment processor, Stripe, keeps its own records of payments independently of us, under its own retention rules and applicable financial-record law. Removing information from our platform does not remove it from Stripe.

7. Your choices and rights

You can opt out of text messages at any time by replying STOP. That takes effect immediately and automatically, and no further messages are sent to that number.

To request access to, correction of, or deletion of your personal information, write to contact@agendalimpa.com. We will respond in accordance with applicable law. So that you know what to expect:

• These requests are handled manually, by a person. There is no automated erasure in the product: the removal a business can perform from its own screens hides a record rather than deleting it, as described in section 6.
• Much of the information about you was entered by the business you hired, which decides what it records about its own customers. If your request concerns that information, we may need to involve that business, and we will tell you when that is the case.
• Some records are kept even after an erasure request, where we are required to keep them — in particular payment and invoicing records, and records held by Stripe under its own obligations.
• Information already written to backups is cleared as those backups age out, not at the moment of your request.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, but we work to protect your data.

9. Children's privacy

Our services are not directed to children under 13, and we do not knowingly collect their personal information.

10. Changes to this policy

We may update this Privacy Policy from time to time. Material changes will be posted on this page with a new effective date.

11. Contact us

MB3 Group LLC (operating as Agenda Limpa)
Email: contact@agendalimpa.com